The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places on these numbers needs to be reconsidered.There is just too much emphasis on the width of engagement—how many potential connections they make—rather than the depth… Read more »
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Carolina Color learns lessons from failures
CHICAGO — Carolina Color Corp. embraces its failures as much as its successes. Seriously. As CEO of the Salisbury, N.C.-based and family-owned company, Matt Barr sees value in the firm’s missteps because they ultimately help lead to victories. “We look at every failure as a lesson learned in terms of the journey to success,” Barr… Read more »