For 26 years our expertise in public relations has enabled us to gain, for our clients, an unsurpassed level of positive public relations visibility in key trade publications and websites.
Our typical sequence for establishing an effective P.R. program for clients is:
- Appointment of an internal Public Relations coordinator to serve as a liaison between your company and J4.
- Establishment of regular, pre-scheduled review sessions between your company and J4.
- Establishment of a carefully scheduled program featuring print, electronic and human conduits for effective communications encompassing:
- Regular schedules for news releases:
- Development and placement of case studies
- Development and placement of features
- Targeted media cultivation
- Internal public relations
- Regular schedules for news releases:
- Development of an official public relations press kit.
- Initiation of an ongoing program to develop pertinent news releases, feature visibility and coverage of events in all appropriate media. Including but not exclusive to:
- “Growth” stories
- Case studies
- Problem/solution presentations
- Additions/new offerings
- Expansions
- Achievements/accomplishments
- Major interviews with key personnel
- Personnel releases/organizational changes
- Viewpoint pieces
- New facilities/capabilities
- “Created” events and coverage of special occurrences
- Important anniversaries
- Open houses
- Awards received or given
- Introduction of new campaigns and/or available literature/AV material
- Initiation and/or perpetuation of an ongoing program to gain speaking engagements for your company’s personnel.
- Development of as-needed press conferences/open houses and/or carefully-planned informational/social events to which all key media representatives will be invited. These are opportunities to solidify relationships, share desired messages, and thank media for their continuing interest.
- Consideration of sales support/lead response needs including additional collateral, direct marketing tools, websites, CDs, video image pieces, trade shows, select display advertising plus perpetuation and/or enhancement of existing newsletter format(s).